The BRAVIA difference
The revolutionary upscaling technology on our latest TVs brings everything you watch to life in our stunning 4K quality. Discover a world of apps, movies and music with seamless usability through Sony's Android TV, and enjoy it all on our thinnest models ever.
4K Processor X1 – One chip changes everything
Our new 4K Processor X1 enhances contrast, colour and clarity to the highest level. Clarity improves with intelligent upscaling and noise reduction, colours are individually enhanced and the dynamic range of contrast is optimised frame by frame.
A thrilling world of extraordinary clarity
4K X-Reality PRO powered by 4K Processor X1
With 4K X-Reality PRO powered by the 4K Processor X1, every pixel is upscaled beautifully. Individual parts of each scene are analysed in real time, cleaned, then matched with our evolving image database - for supremely lifelike detail, whatever you're watching.
4K Processor X1 – a sharper, clearer picture
The 4K Processor X1 works with 4K X-Reality PRO to sharpen images in real time – with advanced noise reduction and detail enhancement.
Every colour breathes
TRILUMINOS™ Display powered by 4K Processor X1
With powerful processing and dynamic colour control, a TRILUMINOS Display and 4K Processor X1 brings out the emotion in every scene with rich, vivid reds, greens and blues.
Precision Colour Mapping – 4K Processor X1
Precision Colour Mapping in the 4K Processor X1 enhances and optimises colours individually and finely in real time. It controls every colour perfectly for rich and natural results – even on TVs without a TRILUMINOS Display.
X-tended Dynamic Range PRO powered by 4K Processor X1
For a far wider brightness range than with a conventional LED TV, X-tended Dynamic Range PRO brings every scene to life with brighter highlights and deeper blacks.
Dynamic Contrast Enhancer – 4K Processor X1
With Dynamic Contrast Enhancer in the 4K Processor X1, the range of brightness is continually optimised frame by frame. It adjusts levels according to what’s happening on screen – even on TVs without X-tended Dynamic Range.
High Dynamic Range and beyond
A High Dynamic Range (HDR) signal carries much more information than the current standard for TV and movies – showing greater contrast, detail and bringing colors to life.
A world of 4K content is waiting
With more and more shows and movies being streamed in stunning 4K Ultra HD, our latest TVs are waiting to bring you it all, in fantastic clarity.
Discover 4K films and TV shows on YouTube™.
Capture every adventure with the 4K Action Cam
Shoot movies in 4K on your Xperia and see them on the big screen
Tell your story in 4K with Handycam
Enhance your gaming experience
Enjoy optimised graphics with Picture Mode: Game
Picture Mode: Game – developed in collaboration with Sony Computer Entertainment Worldwide Studios – delivers more natural colour and detail for graphics as the developers originally intended. It can be found on a wide range of great Sony TVs, too, so a greater gaming experience is closer than ever before.
How to get Picture Mode: Game
Our dedicated Picture Mode: Game setting can be found on a range of great Sony TVs, so a greater gaming experience is closer than ever before.
X90C series – our thinnest ever 4K TV with floating style
At just 4.9mm thin – that’s less than a smartphone on the X90C series – and a flush, bezel-free screen, you’ll enjoy immersive images that appear to float before your eyes as the screen disappears.
High Resolution Audio – the way the artists truly intended
In the recording studio and at live concerts, the master recordings are captured at higher than CD quality. With High-Resolution Audio you can feel rich sound as if the artist is performing right in front of you.
Digital Sound Enhancement Engine
DSEE technology restores lost frequencies to your music (especially high frequencies) for natural sound with a more spacious feel.
Clear Phase Audio
Clear Phase audio analyses and samples the speaker’s frequency response, using this information to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio.
S-Force Surround Sound PRO
While some sound enhancement systems only work with a single channel, S-Force Surround Sound PRO uses direct multi-channel processing for a more realistic and powerful all-surround sound.
See TV instructional videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment. Our video tutorials will take you through step by step.