Unveiled at IFA 2016

At Europe’s largest technology fair, we showcase our latest products that are set to redefine the way you watch, listen, capture and play.

#SonyIFA

Capture without blur

The smartphone camera with advanced movement and colour capture. So, with the new Xperia™ XZ, life looks as beautiful as it is.

Z9D 4K HDR TV: The new standard of brilliance

Discover beautifully detailed pictures through the magic of 4K HDR. New Z9D televisions redefine reality with the new 4K HDR Processor X1™ Extreme and the innovative Backlight Master Drive™.

MDR-1000X: Noise cancelling beyond compare

With industry leading noise cancellation, you can tune-in and tune-out your environment at a touch. The new MDR-1000X wireless headphones with SENSE ENGINE rewrite the rules on noise cancelling - tailored to you and the world around you.

MDR-1000X: Noise cancelling headphones ON
MDR-1000X: Noise cancelling headphones OFF
Turn Noise Cancelling ON
Turn Noise Cancelling OFF
MDR-Z1R Headphones

MDR-Z1R Headphones

Crafted in Japan for a wide frequency and dynamic range, these headphones offer uncompromising personal listening.

FDR-X3000R: Less shake, even in 4K.

Turn your quest for action into ultra-realistic movies. The FDR-X3000R Action Cam combines 4K shooting and now includes Balanced Optical SteadyShot™ (B.O.SS) for stunningly clear stable POV movies like never before.

Fresh ideas, new concepts

We’re shaping the future - making it smarter, more personal and connecting everything together. It's all designed to help you enjoy and share the things you love, live more creatively and work smarter.