Our thinnest ever 4K TV

You've never encountered a television like it. Ultra-slim, sophisticated design with breathtaking 4K pictures flatters your wall like a precious work of art.


X90C 4K Ultra HD with Android TV

X9000C Series

Picture of X90C 4K Ultra HD with Android TV

139 cm (55")


Rp. 26,314,737

164 cm (65")


Rp. 42,104,211

At a Glance

  • 4K UHD
  • |
  • 3D capable
  • |
  • Android TV
  • |
  • Wi-Fi
  • |
  • 4 HDMI inputs
  • |
  • 3 USB inputs


Sheer beauty, slim perfection

Ultra-slim beauty that blends in any space

The new X90C series delivers an incredible 4.9mm thinness, achieving form and function beautifully. With unique Sony edge-coating technology, the display’s flush surface makes the bezel virtually disappear. Images appear to float before your eyes, making you hardly aware of the TV screen – just stunning 4K.

  • Wide
  • Narrow

Wide TV, narrow surface

Save on space with the 2-position stand

Adjust the feet beneath your 4K TV to switch between a wide or narrow stand, depending the width of your surface.


4K Processor X1 – One chip changes everything

Enjoy greater clarity, colour & contrast with the new 4K Processor X1™

The powerful 4K Processor X1 brings stunning picture quality to whatever you're watching. Every source is intelligently analysed and upscaled to its best 4K resolution, from TV broadcasts, Blu-ray Discs and DVDs, to 4K Internet videos. Enjoy incredible 4K images with stunning clarity, lifelike colours and sparkling contrast.

Dynamic contrast enhancer


Dynamic Contrast Enhancer makes the bright parts of the screen brighter and the dark parts a truer, deeper black.



Unique to Sony, a TRILUMINOS Display enriches your viewing experience with a wider palette of colours and more natural shades and hues.

4K X-Reality PRO

4K X-Reality PRO

The result of decades of expertise in video processing and production, 4K X-Reality PRO scales and enhances every video frame for lifelike depth and detail.

Enhance every picture up to 4K quality

Whatever you’re watching, watch it in true 4K

No matter the source, every pixel is upscaled beautifully by our most powerful 4K picture processing technology ever. Scenes are analysed and matched with a special image database for supremely lifelike detail, whatever you're watching.

4K X-Reality PRO
Conventional TV
4K X-Reality PRO
TV with 4k processor x1

Full HD



4K Processor X1 – Precision Detail Enhancer

The 4K Processor X1 delivers ultra-lifelike detail, using new algorithms such as Noise Crusher, Flat Area Detection and Super Resolution. These advanced technologies work together to maintain natural-looking, low-noise image textures, and refined content both native and upscaled.

Every colour breathes

A wide world of breathtakingly natural colours

BRAVIA brings you even more lifelike colour – now refined further by the powerful 4K processor X1 and its precision colour mapping technology. Evoke the full emotion in every scene with rich, vivid reds, greens and blues. You'll also enjoy the widest colour range ever, thanks to the Sony unique TRILUMINOS Display, unique to Sony.


4K Processor X1 – Precision Colour Mapping

Precision Colour Mapping in the 4K Processor X1 goes beyond conventional colour enhancement, optimising colours individually in real time. It drives the maximum performance of the display and controls the representation of every colour perfectly, for satisfyingly rich and natural results.

  • X1
  • Normal

Optimising brightness – frame by frame

Dynamic Contrast Enhancer improves contrast for everything you watch

The 4K Processor X1 ensures that the dynamic range of brightness on screen is continually optimised frame by frame.

Dynamic Contrast Enhancer
Conventional TV
Dynamic Contrast Enhancer
TV with 4K Processor X1

Dynamic Contrast Enhancer — 4K Processor X1

With Dynamic Contrast Enhancer in the 4K Processor X1, the range of brightness is continually optimised frame by frame. It adjusts levels according to what's happening on screen.

High Dynamic Range (HDR) Compatible

This TV is compatible to HDR, and with TRILUMINOS Display it can show much wider range of color, greater contrast and enhanced detail.

High Dynamic Range
High Dynamic Range

All your 4K, any source

Now you can explore a world of real 4K entertainment at home. Compatible with the latest 4K standards - including VP9, HDMI for 50p/60p, you can enjoy all your favourite content.

BRAVIA meets Android TV™

Your smart TV just got smarter. Think of the experiences you love on your smartphone or tablet. Now enjoy them bigger and better than ever on BRAVIA.

Voice Search

Access everything fast

Find everything you love, whether broadcast or via the internet, using the content bar or voice search.

Google Cast™

Perfectly paired 

Send favourites from your smartphone to your TV with Google Cast™ and use your phone as a remote control.

Google Play apps

Thousands of apps

Enjoy a huge range of apps from Google Play, including YouTube, Netflix, games and more on the big screen.


Made to listen

Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching.


Enjoy greater detail across everything you listen to. DSEE is a combination of our audio technologies which work together to deliver consistently clear, rich sound.

S-Force Front Surround

S-Force Front Surround sound processes audio signals to create an immersive listening experience. Direct multi-channel processing ensures realistically clear, powerful 360° surround sound.

Clear Phase Audio

Clear Phase fine-tunes TV speaker frequency response for smoother, more balanced reproduction of all frequencies – lows, mids and highs.

Explore all the features on your X90

How-to videos

TV How-to videos

Got questions about how to set up and use your TV? Or how to connect it to other equipment. Our video tutorials will take you through step by step.

You've never encountered a television like it. Ultra-slim, sophisticated design with breathtaking 4K pictures flatters your wall like a precious work of art. 
  • Available in 139 cm (55"), 164 cm (65")

  • 4K Ultra HD (3840 x 2160)

  • 4K Processor X1

  • Ultra-slim floating style

  • Android TV

Designed with the environment in mind


Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more


  • Dynamic Backlight Control helps improve energy efficiency by adjusting backlight brightness as picture content changes.

  • Power Saving Mode helps save energy by adjusting backlight brightness.

  • Back Light Off Mode helps save energy by turning picture off which is realized by both display off on LCD panel and back-light off.