Alpha Universe Story Detail
Kevin Ong
Alpha Universe

Phichai Keawvichit


Different people have different stages of blooming. It is never too late to pick up a skill, chase a new passion, or finally find meaning in life. Phichai Keawvichit is a walking testament to this sentiment. Growing up in an impoverished neighbourhood and working most of his life as a motorcycle taxi driver, the Thailand native only developed a penchant for photography later and it turns out, he has a knack for it.

Peep into the creative mind of Phichai as he captures unique angles of ordinary subjects, making the most of the high zoom lens and large 1.0-type sensor packed in the RX100 VII’s compact body.

Phichai Keawvichit sets his creativity free
with the RX100 VII

“I chose to pursue this career because I love art and photography,” he shared. “With these two things, I discovered another world that allowed me to see more things than ever before.”

Phichai’s introspection can be seen in his style of photography. He describes it as ‘photographing from the senses’ where one frees oneself from what is plainly seen. It can be anything, from the subject’s lines, shape and colour to even the light and shadow, that inspires how Phichai’s photographic expressions.

The RX100 VII's broad zoom lets Phichai zoom in on the minute details.

Left: RX100 VII | 200mm | 1/800sec | F11 | ISO 200
Right: RX100 VII | 24mm | 1/800sec | F11 | ISO 200

The impetus to Phichai’s photography ability is Sony’s RX100 VII, which he solely uses for all his works of art.  

An all-round camera 

The RX100 VII has continued to prove itself as a versatile camera for a wide variety of stunning captures. Phichai confirmed this. 

Colour is reproduced in the highest quality, thanks to the RX100 VII's large 1.0-type sensor.

Left: RX100 VII | 200mm | 1/200sec | F4.5 | ISO 200
Right: RX100 VII | 24mm | 1/200sec | F4 | ISO 200

‘Flexibility,’ he put it simply when asked about his first impression of the RX100 VII, seeing how he counts on it for both casual and professional shots. It’s not difficult to see why. To start, the camera is lightweight and compact for easy one-hand shooting. Next, it boasts pro-level features and superior performance, of which the full potential of the high zoom lens and large 1.0-type sensor are displayed in Phichai’s arresting photos. 

Shapes are revealed when zoomed in with the RX100 VII's 20-200mm focal length.

Left: RX100 VII | 200mm | 1/1000sec | F8 | ISO 200
Right: RX100 VII | 24mm | 1/1000sec | F8 | ISO 200

Changing perspectives with zoom 

A glance at Phichai’s works and one can tell his affinity for architecture. And he has a unique way of showcasing them; first by grabbing your attention with a detailed close-up, before revealing the same subject’s entirety with a wide-angle shot. He carries this out easily with the RX100 VII’s broad 24-200mm zoom range. 

What is left unseen is now highlighted with the RX100 VII's broad zoom range.

Left: RX100 VII | 200mm | 1/200sec | F9 | ISO 200
Right: RX100 VII | 24mm | 1/200sec | F9 | ISO 200

Furthermore, the camera’s high-magnification optical zoom lens consistently delivers maximum resolution and clarity across the entire range. Visual reproduction is excellent, thanks to the RX100 VII’s large 1.0-type image sensor of 20.1 megapixels. Textures and colours in each shot are produced more realistically such as the surface of a rugged wall or the bright architectural elements. Phichai concurred this, expressing how he was impressed by the vibrancy of the colours in his captures. 

Witness the littlest linear details when zoomed in with the RX100 VII.

Left: RX100 VII | 200mm | 1/250sec | F8 | ISO 200
Right: RX100 VII | 24mm | 1/320sec | F8 | ISO 200

An underrated feature for creative shots 

With a remarkable telephoto capability and stunning image quality, the RX100 VII offers one more aspect that has helped Phichai set his creativity free.

That is the camera’s tiltable display monitor that flips upwards by 180° and downwards by around 90°.

The RX100 VII's tiltable display monitor allows easy low-angle shots.

Left: RX100 VII | 200mm | 1/400sec | F11 | ISO 200
Right: RX100 VII | 24mm | 1/400sec | F11 | ISO 200

Phichai said he can take shots from unique angles such as shooting at waist level. This is a very useful function for architectural photography, where some buildings span high and wide and may require the photographer to position himself awkwardly in order to shoot the entirety. 

With the RX100 VII, Phaichai is able to easily find beauty in the ordinary, thanks to its broad zoome range and large 1.0-type image sensor.

Left: RX100 VII | 139mm | 1/40sec | F11 | ISO 200
Right: RX100 VII | 24mm | 1/40sec | F11 | ISO 200

Perfect for all photographers

Phichai’s captures with the RX100 VII prove that one can find beauty in the mundane. There’s no need to travel far and wide to achieve a stunning shot. Whether it’s on the street or part of your daily routine, the RX100 VII helps to shine light on new perspectives that are often left unseen.

From zoom range to various features, Phichai drilled again the RX100 VII’s flexibility and high image quality that makes it suited for photographers. Aside from understanding the camera’s fundamentals, he went on to share that making the best out of photography is to put your heart in taking pictures. 

“It is a matter of beauty that comes from the heart of every human being that should be conveyed in photography.” he concluded. 

Disclaimer: The opinions expressed in this publication are those of Phichai Keawvichit. They do not reflect the opinions or views of Sony Singapore.

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