Get closer to the artists
Experience 360 Reality Audio. This astonishing breakthrough in music creation and reproduction brings artists and their listeners closer than ever before possible. Music has never been so real and so immersive.
Music experience closer to the artists
Concept of 360 Reality Audio
Conventional stereo format
In conventional stereo, the speakers are fixed in number and position.
360 Reality Audio
Spatial sound field all around you by creating multiple virtual speakers
Artists & Content
Get closer to the artists and creators
Watch the initial reaction of an artist experiencing 360 Reality Audio, and see how this is bound to change how you listen to music.
MAX
(Sony Music Entertainment)
MAX, a New York-born pop-soul singer, actor and dancer known for a powerful acrobatic tenor commands attention on his RIAA-certified Platinum single “Lights Down Low” ft gnash and current hit single “Still New York” featuring Joey Bada$$.
Technology
Spatial audio technology to realise 360 Reality Audio
It may sound like magic, but there is real technology behind the difference you hear.
Conventional, channel-based, audio
In conventional stereo or 5.1 ch surround sound, instruments can only be panned around a fixed speaker pattern, and on a horizontal plane.
Spatial audio technology
It converts instruments into independent 'objects', placeable anywhere in true 360-degree space. When played back on multiple virtual or real speakers, they can be precisely heard in front, behind and even above and below you.
Technology to revolutionise the headphone experience
A new dimension for headphone sound
Conventional headphone playback
With conventional stereo playback on headphones, music is reproduced from a fixed position in your head. This makes it impossible to accurately reproduce the directionality and soundstage of a performance.
Technology for a new headphone experience
This technology for a natural headphone experience, grew from long acoustic and physiological study of how we hear and place sounds. Sony’s digital processing can create spatial sound images at any point or distance from your ears.