What's special at IFA 2018
See how our latest products make the entertainment you love sound more authentic, look more natural and feel more exciting. #SonyIFA
Reality mastered
Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.
WH-1000XM3
ONLY MUSIC. NOTHING ELSE.
WH-1000XM3 headphones take you even deeper into silence with further improvements to our industry-leading noise cancellation, and smart listening that adjusts to your situation.
WF-SP900
Music to take you further
On the track, in the pool or under the ocean, the WF-SP900 headphones are all you need to take you further than ever before. With a truly wireless design and 4GB of on-board storage so you can listen anywhere.
SRS-XB01
Compact design, big sound
Add bass to your favourite music with this fun-sized speaker that delivers impressive sound despite its size.
Watch our IFA 2018 keynote speech
See the latest products and innovations introduced to the world.