What’s new at IFA 2019
Serious about sound? Focused on photography? Whatever your passion, our latest products are guaranteed to excite and inspire.#SonyIFA
Xperia 5
The best Sony experiences in your hand
The Xperia 5 brings you the best experiences only Sony can deliver – a 21:9 CinemaWide OLED display, triple lens camera, and Hi-Res Audio technologies in a beautiful, sleek design that fits comfortably in your hand.
WF-1000XM3
Only music. Nothing else.
Put the outside world on hold – this is all about you and your music. No noise, no wires, no distractions. Just exceptional sound, industry-leading noise cancellation, and hour upon hour of pure listening freedom.
WI-1000XM2
A world of uncompromising silence
Enjoy music without noise or distraction in all-day comfort. Industry-leading noise cancellation, superior sound quality and the comfort of an angled earphone design that take listening to a whole new level.
WH-1000XM3
Even deeper into silence
WH-1000XM3 headphones take you even deeper into silence with further improvements to our industry-leading noise cancellation, and smart listening that adjusts to your situation.
α6600
Power in your hands
The α6600 packs in the features, to deliver what you need for just about any situation you encounter – fast AF, steady image stabilisation and stunning image quality, a high-capacity battery and serious 4K HDR (HLG) movie shooting.
SA-Z1
Ultimate resolution in an exceptional sound space
Every joint, every material and every component for one purpose – the ultimate expression of near field performance. Elevate your listening, and experience true audio enlightenment.
Discover more new products
From new Walkman models to h.ear on headphones, meet some of the other headline acts at IFA 2019. Availability of products varies by region and country.
WH-H910N
Authentic music, lifestyle colours, all-day comfort, dual noise sensor technology.
WI-XB400
Fully wireless, effortlessly portable and with deep, punchy sound.
WH-CH510
Made for life on the move with a lightweight, fully wireless design.
NW-ZX500 Series
Truly authentic sound from a wide range of music sources.
NW-A100 Series
Define your style with colours, high quality sound and compact size.
ICD-UX570 Series
Versatile digital voice recorder for lectures, meetings and music in stunning quality.
XAV-AX8050D
Oversized touchscreen, unique 3-way adjustable mount, latest smartphone connectivity.
Watch our IFA 2019 press conference
See the latest products and innovations introduced to the world.