Unveiled at IFA 2016

At Europe’s largest technology fair, we showcase our latest products that are set to redefine the way you watch, listen, capture and play.


Capture without blur

The smartphone camera with advanced movement and colour capture. So, with the new Xperia™ XZ, life looks as beautiful as it is.

Z9D 4K HDR TV: The new standard of brilliance

Discover beautifully detailed pictures through the magic of 4K HDR. New Z9D televisions redefine reality with the new 4K HDR Processor X1™ Extreme and the innovative Backlight Master Drive™.

MDR-1000X: Noise cancelling beyond compare

With industry leading noise cancellation, you can tune-in and tune-out your environment at a touch. The new MDR-1000X wireless headphones with SENSE ENGINE rewrite the rules on noise cancelling - tailored to you and the world around you.

MDR-1000X: Noise cancelling headphones ON
MDR-1000X: Noise cancelling headphones OFF
Turn Noise Cancelling ON
Turn Noise Cancelling OFF
MDR-Z1R Headphones

MDR-Z1R Headphones

Crafted in Japan for a wide frequency and dynamic range, these headphones offer uncompromising personal listening.


Party on demand with the GTK-XB5

Bring the night alive with club-like beats and strobe lighting effects. This powerful, all in one-box system includes EXTRA BASS for a floor thumping party experience.

FDR-X3000R: Less shake, even in 4K.

Turn your quest for action into ultra-realistic movies. The FDR-X3000R Action Cam combines 4K shooting and now includes Balanced Optical SteadyShot™ (B.O.SS) for stunningly clear stable POV movies like never before.

Fresh ideas, new concepts

We’re shaping the future - making it smarter, more personal and connecting everything together. It's all designed to help you enjoy and share the things you love, live more creatively and work smarter.