TVs

BRAVIA 3 | 4K HDR Processor X1™ | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

BRAVIA 3

Where To Buy

BRAVIA 3

Support for this model
- K-65S30
- K-85S30
- K-75S30
- K-55S30

Where To Buy

Environment & Accessibility

Love the planet, smart for all

BRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.

ENVIRONMENT
ACCESSIBILITY

Environment

Balancing environment and entertainment

Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

See our environment commitment

Graphic showing two people sitting on sofa watching wall-mounted TV with circular highlight of CDs and bottle to left and Sony box to right

Aiming to achieve a smaller footprint

Our Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.

Graphic of Sony's 'Road to Zero' initiative

Optimising brightness and power consumption

Save power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.

Graphic showing two people watching TV with screenshot of elephant in countryside and bars to each side showing screen brightness

All your eco in one place

Easily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.

Screenshot showing trees and hills with Eco Dashboard menu below and Auto power saving mode highlighted

Made with recycled plastic

Designed to be sustainable. Our compact Eco Remote⁰ uses approximately 80%¹ recycled plastic.²

Less virgin plastic, more recycled

Environment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.⁰¹²

Graphic showing two circles connected by arrow: the first circle contains recycled materials and the second circle a BRAVIA TV

Less packaging. Less CO2.

Our packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.⁰

Graphic showing two trucks, one above the other connected by an arrow and the words SIZE 15% and CO2 15%: the first truck has a large exhaust cloud of CO2, the second truck a smaller exhaust cloud of CO2

See our Eco Initiatives

Accessibility

Accessibility for all, whatever your needs

Technology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.

See our accessibility initiatives

A collage of diverse people symbolising BRAVIA's focus on environmental sustainability and accessibility for all.

Initiatives at Sony

Sony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.

An illustration representing diversity and inclusivity, showing a group of people of different abilities and backgrounds.

Talkback and text magnification functions

Talkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.⁰¹²

Screenshot of Talkback and text magnification features on a BRAVIA TV.

Hands-free operation, including video searches

Users of BRAVIA with Google Assistant built-in can simply say "OK Google" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume.⁰¹²³⁴

Wall-mounted television showing a variety of entertainment apps and selected shows with a person's head to the right.

Accessible for all

To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.⁰

A collage of a close-up view of BRAVIA TV's eARC HDMI ports, featuring tactile dots for accessibility and a QR code to the BRAVIA Connect app.

Colour inversion

Invert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.

Accessibility shortcut

Accessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.

Menu timeout function

Menu timeout can be used to extend the display time of a notification.

Accessibility settings screen showing the "Menu timeout" option.

Subtitle

Closed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.

Volume preset. No more loud surprises.

The Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.