Description

BRAVIA XR logo.

Music plays.

Subtitle

World's first cognitive intelligence TV

Disclaimer

Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of the 18th November 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics, November 2020.

Subtitle

Ingenious 4K pictures / Truly immersive sound experience

Description

BRAVIA XR X95J in a sophisticated living room.

Display is very thin, stands on both corners are simple. Stylish back with grid pattern.

Subtitle

X95J

Description

A swell of light wraps around countless chip-like objects, and as it bursts, a SONY XR chip image appears.

XR Picture / XR Sound logo on the left and right.

Subtitle

World's first cognitive intelligence TV

Description

The XR Picture logo remains, and XR Clarity, XR Color, XR Contrast, and XR Motion logos appear.

Logo

XR Clarity

Subtitle

Recreating lost texture, the intelligent way

Logo

XR 4K Upscaling

Description

Video of a red fox coming out of snowfield.

A white line traces the fox’s outline, and image is shown crisply.

Logo

XR Contrast

Subtitle

Real life depth with deep blacks and intense brightness

Logo

Full Array LED / XR Contrast Booster 10

Description

Video of aurora.

Screen splits. One screen shows black and white dots representing LEDs, creating contrast in the aurora video.

XR Contrast adjusts contrast, making night sky a deeper black and aurora lights more vivid.

Logo

XR Color

Subtitle

A wide palette of naturally beautiful colors

Logo

XR Triluminos Pro

Description

Colorful flowers.

Red-blue-green waveforms show color saturation. As waveforms grow, flowers become more vivid.

Logo

XR Motion

Subtitle

Intelligent motion processing for fast-moving, blur-free scenes

Logo

XR Motion Clarity

Description

A surfer riding a wave. As the video’s frame rate is increased, the video is played smoothly without blur.

Subtitle

Beautiful pictures from any angle

Logo

X-Anti Reflection

Description

Video of woman sitting curled up in dark room.

Even when a lamp shines near the TV, X-Anti Reflection prevents light from reflecting on screen and keeps the image crisp.

Disclaimer

X-Anti Reflection is not available on 65" model.

Logo

X-Wide Angle

Description

The TV is half-turned. The X-Wide Angle maintains high image quality even when viewed at angle.

Description

SONY XR chip image on black background, XR Picture and XR Sound logos.

The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear.

Logo

XR Sound Position

Subtitle

Sound from the screen, perfectly matching action

Logo

Acoustic Multi Audio

Description

Video of violin performance.

Sound emitted from violin strings jumps out of screen.

Logo

XR Surround

Subtitle

All your entertainment upscaled to 3D surround sound

Logo

3D Surround Upscaling

Description

Man sits on sofa, watching TV.

Sound of violin performance jumps out from left and right to reach the man.

A white hemispherical space engulfs the man.

Subtitle

Supreme pictures and sound, whatever the environment

Logo

Ambient Optimization

Subtitle

Optimising picture brightness to room conditions

Logo

Light Sensor

Description

Video of mountain fog flowing over mountain ridge.

Brightness and contrast meters change according to brightness of room.

Image brightness is optimized for the indoor environment.

Subtitle

Detecting your position and optimising sound

Logo

Acoustic Auto Calibration

Description

Man sitting on sofa, watching TV.

Video of fireworks bursting.

The shape of room and position of man are determined by a test sound from the TV, resulting in the optimal sound reaching the man’s position.

When man moves to another position, sound is optimized for that position.

Subtitle

Entertainment you love. With a little help from Google.

Logo

Google TV

Description

Google TV menu is displayed.

Subtitle

Watch what you love, control it with your voice.

Logo

OK Google

Description

When a man turns to TV and says, “OK Google, search for Yoga videos,”

the screen switches from soccer match to yoga.

Saying “OK Google, turn up the volume” increases the volume.

Saying “OK Google, dim the lights” dims the room lights.

Disclaimer

Sequences shortened and simulated.

Logo

BRAVIA XR

Subtitle

X95J

Description

Beautiful display of BRAVIA XR X95J.

Description

Google TV animated logo.

Disclaimer

Google TV and related logos are trademarks of Google LLC. / Google Assistant is not available in certain languages and countries.

Description

Movie ends with Sony’s logo.